Carpet Source
Scope
Bespoke. Boutique. Inspire. Distinct anointed words aimed at Carpet Source of Winter Park residential and commercial interior designer clients to connect with this reinvented luxury brand. Starting with tackling a tired mark that was failing a sophisticated CSOWP core buyer, the design community, SIX translated elevated market perception and messaging that matched CSOWP offered products and services. Differentiating Carpet Source from a clutter of non-distinct retail flooring options, SIX delivered a creative strategy and elevated web platform to qualify, procure and expedite designer selections and inventory. Integrate effective SEO and Social Media strategy, we start raising revenue expectations. CSOWP is poised for record earnings in 2011 and projected to match 2010 revenues by end of fiscal Q2. Residential down market? Not at SIX.
Campaign Elements
Identity + Branding
Stationary
Product Labels
Website
SEO + Social Media Integration
Environmental Graphics
Production + Installation
Architectural + Lifestyle
Photography